敏感肌なんて、一人もいない。
敏感肌なんて、一人もいない。


Believe in your own skin.

Our mission is to encourage everyone to be aware of
their own Healthy Skin Cycle by using our skincare.

Letting damaged skin cells
be completely covered with veil of water.

Your skin is,
Stronger, than you think.

Believe in your own power of Skin.

 

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30th
Anniversary

“Bringing joy and happiness to all those who have skin troubles is the greatest goal we pursue!”
based on this vision, Dr. Willard’s Water officially started as Skincare Brand in the Autumn of 1990.
We have been 30 years.
The vision has been “to convey emotion through healthy skin” and with this business philosophy and using Japan’s exclusive technology/high-quality standard requirements, we will continue to work hard and become Global Brand.
In the next 30 years, we will continue to grow and let more and more people love our products.
We will work together and towards “no more sensitive skin!”

President- Kunihide Toyoda

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FeaturesMoisture Essence’s Dr. Willard

For 30 years, we have continued to keep our promises;
Three characteristics and also promising the safeness.

  • Awaken the Original Power
    of the Skin

    The fine particles of minerals (Micelle) penetrate into the deep stratum corneum of the skin and helps to adjust and repair the skin.

    • Normalize the damaged skin protection
    • Micelle will help nutrients to be absorbed into skin cells
    • Protection against sunburn
    • Relives redness and swelling of dry skin

  • Can be used for
    any kind of Sensitive Skin

    Preservative Free, No Synthetic Fragrances, Color Dyes, and Alcohol-Free.

    • Available for super sensitive skin
    • Available for super allergic skin
    • Available for infant’s delicate skin
    • Available for Hay-fever, sunburn, and dry skin
    • No irritation towards the after-shave skin

  • 30 Years Unchanged
    Formula

    Dr. Willard’s Water have been striving for the best quality, safety and our hygienic production process.

    • Our cumulative sales for Dr. Willard’s Water has reached 2.4 million bottles.
    • 60% out of our total users/account has been using for more than 10 years.
    • There are also customers who have been using for 30 years.
    • Formula that can be used for the entire body.
    • Can be used on any skin condition from dry skin to oily skin.

Quality and Safety Assurance

We strive for the best quality, safety and our hygienic production process.
In a thoroughly and strictly controlled hygienic environment, we use high-tech technology to provide customer with high-quality products that are safe and secure.

We Don’t Include

  • Preservatives
  • Alcohol
  • Color Dyes
  • Synthetic Fragrance
  • UV Absorber
  • Carbon Black